Wednesday, March 16, 2016

5 Things To Remember When Sending Flowers To the Woman You Love (or like a lot)


On occasion I deliver flowers. It's good for me to be out there and not become prey to the disconnect that can happen when you remain "in the back poking the posies". Today I had the pleasure of bringing Happy Anniversary wishes to two different women. Both were excited, along with the other ladies in the offices they were sent to. Their reaction was such that it made me wonder if the senders were aware of the the great choices each had made, or did they simply get lucky (no pun intended).
Here are some lessons you can learn from today's senders when you decide to give your love flowers.

1. Make note of their favorite flower or color
"All I know is she loves gerbera daisies. What can we do with that?" Extra points are scored when you have a little inside info. Not only will she be happy because the flowers/colors are ones she likes, but she will also know that you pay attention to her tastes.

2. When having flowers delivered, go public
Not all women share this sentiment- but most love when others see the thoughtfulness of their significant other towards them. Have the flowers delivered to her office, place of work, dorm or school, if possible. Often times they have bragged on you- this is a chance to prove her right.

3. Have a budget in mind
"Price doesn't matter." Oh yes it does. Sending flowers does only half the job if you feel lousy about how much you spent. Resentment leaks like a cracked vase and soon the whole process is a mess. Let your florist know about how much you want to spend. Other than flowers that need to be special ordered from overseas, most flowers can fit into even the smallest budget. You may only be able to get a few stems of peonies, orchids or garden roses for the price you want to spend- but if they are her favorites she will appreciate your thoughtfulness. Take note of your local florist' specials that will save you $$$$. We have a Friday Special each with week; roses, lilies, tulips, a different selection each week.

4. A quick pick me up
Sometimes a single rose in her favorite color, or a bunch of an in-season flower like tulips can make a bad day instantly better. "Just because" is a great reason to give flowers. It tells her that in the midst of your crazy day you thought of her- she was a priority.

5. SURPRISE!
Remember that flowers are wonderful but it is equally as thoughtful to surprise her with something a little unusual. This past Valentines Day, while most men were sending roses and the like, a gentleman came into Laura Jane's and saw a display piece on the counter. An old rusty well bucket with curly willow branches coming into bud. "She'll LOVE that!", he pointed behind me. "I would too!", I said. I made up a price on the not for sale item and rang it up; after all how could I resist a man who's wife had the same taste. The point is- know what will tell her you think she is amazing- even if it comes in a rusty bucket.

So maybe it's not as simple as grabbing the first thing in the flower shop cooler, but a little extra thought will pay off. And remember, we are here to help you send your best!

Friday, February 19, 2016

A Rose is a Rose is a Rose....or maybe not

Hello. My name is Laura and I am not a fan of roses.
That's a hard thing to admit as a florist, but admitting your problem is the first step to recovery, right?

And I AM in recovery. For years- rather decades, roses were simply a stock item. A flower to send on Valentines, anniversaries or other special occasions. Red, yellow, pink and white for weddings. Pretty pedestrian and ordinary; the scent of old roses in the garden was all but gone and often the blooms didn't open. "Bullets" we called them. The thorns were an added exclamation, making a run-of-the-mill flower also a pain- literally.

My rehabilitation began upon my returning to the floral industry. It began with my first trip to the wholesaler when I noticed bundles wrapped in corrugated cardboard. Odd. When I looked inside, I was amazed at the color, the fragrance and the fact that these roses were OPENING! Joy! I made note of the name Rosaprima. I immediately began ordering from this particular grower when I could- on occasion they are unavailable due to their sustainable growing practices. I am now, dare I say it, in LOVE with roses. Rosaprima roses, that is.


Grown in the Andes Mountains, these roses are unique. Most varieties have large blooms, due to the amount of petals- twice your average rose. Their colors are amazing, but the real attraction is their longevity. Opening slowly and fully, these roses last for more than a week. I have been known to keep some in my cooler for 3 weeks for weddings for that full open look.

So, a rose is not always a rose...sometimes they are VERY special.



Thursday, January 14, 2016


"I don't want carnations! They remind me of funerals."
Ah, the much maligned carnation. So many colors, yet so few fans. Believe it or not, carnations are what helped me remember the positive parts of this business. Memories of going into the cooler, seeing all the beautiful colors of carns and then putting one of those full crisp blooms to my cheek. Sounds crazy, right. But in the wee hours of a Valentines Day all-nighter, it's the simple things that get you through.

Over the last several months of Laura Jane's, I have once again fell in love with that often ignored step-sister; the carnation. Read the following and see if we can raise her from "funeral flower" status to her rightful place as a go-to flower for all occasions. Here's just 5 reasons why:

1. The colors! Oh how many beautiful colors carnations come in. From the standard red, white, pink and yellow, growers have developed thousands of colors from sand to purple to deep burgundy.

2. They last! Carnations, if treated properly will last weeks. Even in their end of life, they still bring forth color and from a galloping horse, you can barely see the fade.

3. They are cheap! OK, so my sophisticated friends will cringe at the term, but let's face it- there is no bigger bang for your buck than a beautiful carnation. At about $1-$1.50 each- a dozen is downright affordable.

4. They are a full flower! No wispiness here. Carnations are a full petal flower. They also come in several textures. From smooth edged to sawtooth, the bring a fullness that most flowers lack.

5. Minis too! Don't forget her younger sister the min-carnation. All the attributes of her older full rounded sister, but in a daintier form.

So let's hear it for the carnation! Bright colors, affordable price, and looks that keepin' giving you enjoyment for twice as long as any other flower! Viva La Carn!